Armis grows fast.
Perpetual keeps pace.
Armis, the cyber exposure management & security company, protects the entire attack surface and manages an organization’s cyber risk exposure in real time.
In a rapidly evolving, perimeter-less world, Armis ensures that organizations continuously see, protect and manage all critical assets – from the ground to the cloud. Armis secures Fortune 100, 200 and 500 companies as well as national governments, state and local entities to help keep critical infrastructure, economies and society stay safe and secure 24/7.
As their ARR doubled year after year, their internal teams were under immense pressure to deliver more, faster — across more regions, z, and stakeholders.
In the world of hypergrowth, traditional agency models don’t work.
There’s no time for slow onboarding, lengthy briefings, or fragmented output. You need partners who can keep up without needing hand-holding.
That’s where Perpetual comes in.
With Perpetual in place, Armis:
- Deliver 100+ assets across campaigns, regions, and formats per month
- Reduced turnaround time from 5+ days to as fast as 12–36 hours
- Enabled marketing to scale campaign volume by 2–3x without growing headcount
- Increased speed to market on product campaigns by 40%
- Achieved 100% on-brand compliance across all output
- Cut briefing time by 80%, replacing formal briefs with Slack/voice notes
The Challenge
Scaling Creative to Match Hypergrowth
Armis, a leading cybersecurity platform for asset visibility and threat detection, has experienced rapid global expansion with ARR doubling year over year over the past few years. With a fast-growing team, frequent campaigns, and increasing market presence, the internal design and marketing teams were facing mounting pressure to keep pace with the volume and variety of creative output required.
From product launches and event collateral to video content and brand communications, the team needed a partner who could flex with them — without slowing them down.
The Solution
A Creative Overflow Partner That Became So Much More
Armis brought Perpetual on board initially as an overflow solution — a fast, flexible extension of their team to help manage high-volume design needs. But as the relationship deepened, so did the scope of work.
Today, we operate as a near-embedded partner across:
- Brand and marketing design (digital, print, presentation, social)
- Video and motion (explainers, promos, event reels)
- Product and UX support
- Development and landing page builds
We work fluidly across time zones, campaigns, and formats — responding in real-time, often with just a Slack message or a quick call. > One standout moment: Armis hit a major milestone with $200M ARR and needed a video turned around within 24 hours for the Nasdaq Tower. We made it happen — on time, on brand, and on display in Times Square. It’s this kind of responsiveness that defines how we work together.. Armis doesn’t need to write a brief. We understand their sector, their goals, and their tone of voice. After three years of collaboration, we’ve built the kind of shorthand that turns around high-quality work at speed — without the overhead.
Perpetual isn’t just an agency to Armis.
We’re a trusted extension of their team.
“Perpetual isn’t just helping us keep up — they’re helping us stay ahead. Whether it’s design, dev, or video, they just get it. We don’t need to explain much. We just ping them, and it’s done.”
The Results
Flexibility at Scale
With Perpetual in place, Armis:
- Meets demand, no matter how fast it comes. We scale instantly to handle volume spikes — from urgent campaigns to new product rollouts.
- Maintains quality and consistency across every touchpoint — no matter who’s requesting what.
- Launches campaigns faster, with zero bottlenecks and a dramatically reduced need for internal resourcing.
- Saves time and headspace — with no need for lengthy onboarding, documentation, or briefing.
Why It Works
- Sector expertise: We know cybersecurity and SaaS — so we’re not starting from scratch every time.
- Built for speed: 12–36 hour turnaround times are the norm.
- Flexible by design: No rigid scopes. No set formats. We adapt to the way Armis works.
- Relationship-first: After three years, we know the team, the priorities, and the playbook.
Just recently, we delivered creative and video for Armis’s global Multi-Touch Campaign — positioning them as The Cyber Exposure Management & Security Company across multiple channels and regions. Another example of how our partnership continues to evolve and deliver at speed.
If you want to learn about how we can help you do creative smarter by eliminating bloated processes and wasted design time, book a call with the Perpetual Team.
