Finding the Right Fit for Creative Asset Management
At Perpetual, we’re often asked about the systems we work with or which platforms we recommend when it comes to managing creative assets and workflows. Two of the most popular choices we encounter are Google Workspace and SharePoint. The truth is, it doesn’t matter to us which system you use—we seamlessly integrate with both. However, the decision likely isn’t entirely up to you, as most organizations are either deeply integrated into the Microsoft or Google ecosystem.
If you’re in the midst of a transition, or considering a change for any reason, here’s a quick overview of both platforms, how they compare, and how we work with each to manage your design and branding assets efficiently.
Google Workspace: Simplicity and Real-Time Collaboration
Google Workspace (formerly G Suite) is designed with ease of use and real-time collaboration in mind. It’s intuitive, straightforward, and familiar to many teams, making it an attractive choice for creative departments. Google Drive, Docs, Sheets, and Slides allow teams to work together on documents in real time, streamlining the review and feedback process. Creative assets can be quickly shared, edited, and approved without the need for complex setups.
For marketing and design teams, Google Drive provides a simple way to manage and organize assets. However, it’s more basic in terms of asset management—offering fewer options for metadata tagging, structured file organization, or advanced workflow automation. This works well for smaller teams or projects where agility is key and complex management isn’t a primary concern.
At Perpetual, we’ve worked extensively with Google Workspace, helping clients organize their creative workflows, manage asset libraries, and maintain brand consistency. We set up customized folder structures, manage permissions, and ensure version control, so your brand assets are easily accessible and protected.
SharePoint: Power and Scalability for Larger Teams
SharePoint, on the other hand, is designed for larger enterprises that need more robust control over their assets and workflows. It offers advanced features like metadata tagging, sophisticated asset organization, and deeper integration with the Microsoft ecosystem, including Teams, Power Automate, and Office 365. This makes SharePoint ideal for businesses with large teams managing a vast library of creative assets, or for those that require formalized workflows for approvals and document management.
For marketing and creative teams, SharePoint provides excellent structure for scaling creative asset management. With features like workflow automation and version control, you can automate approval processes, assign tasks, and ensure everyone is working from the latest version of an asset. It’s particularly useful for teams with complex needs, or where compliance and security are a priority.
Perpetual has extensive experience working with SharePoint, integrating it into your design management processes for efficient file handling, version control, and automated workflows. We help clients set up secure, centralized asset libraries that streamline collaboration while ensuring brand consistency across departments and regions.
How We Work with Both Systems
At Perpetual, we don’t have a preference between Google Workspace and SharePoint—we’ve worked with both and can seamlessly integrate with either, depending on your needs. Whether your organization is Google-first or Microsoft-first, we tailor our approach to fit within your existing systems, ensuring that your brand’s assets are managed, updated, and distributed efficiently.
If you’re already locked into one ecosystem, we can quickly onboard and begin managing your creative workflows with minimal disruption. If you’re still making the decision between platforms, we can advise on which might fit your specific requirements better. Ultimately, we focus on how to make these systems work for you and your teams, ensuring that the platform serves your brand’s creative processes rather than becoming a bottleneck.
Conclusion: The System Doesn’t Matter, The Benefits Do
At the end of the day, the decision between Google Workspace and SharePoint isn’t as critical as you might think. What’s important is that you’re adopting a system that allows for efficient collaboration, asset management, and workflow automation. Each platform has its strengths—Google Workspace for simplicity and real-time collaboration, and SharePoint for power, structure, and scalability.
No matter which system you’re using, what truly matters is how well it’s integrated into your design management processes. At Perpetual, we focus on making sure your brand stays consistent, your teams stay aligned, and your creative assets are easily accessible, regardless of the platform you’re on. We’ll help you make the most of either system, so you can focus on what really matters: driving your brand forward.
If you’re considering a change or need advice on optimizing your current setup, we’re here to help. Let’s talk about how to make your creative asset management more efficient, no matter which platform you choose.
