We’re redesigning agency roles to work at your speed—not ours.
Most agencies are built on legacy roles:
Project managers. Account directors. Producers. Strategists.
Familiar titles. Familiar responsibilities. Familiar problems.
But what happens when your company is moving faster than your agency can?
When speed, context, and volume aren’t edge cases—they’re the norm?
That’s when familiar stops working.
That’s when the cracks show.
At Perpetual, we realized traditional agency roles weren’t built for the pace, pressure, or priorities of modern SaaS teams.
So we stopped using them.
And we started building new ones.
You’ve Seen It Happen in Other Industries
This isn’t just an agency problem. Entire industries have been forced to evolve their roles as the nature of the work changed.
- Social Media Managers didn’t exist a decade and a half ago. Now, they’re at the center of brand strategy.
- Customer Success emerged because “support” wasn’t enough to retain customers in recurring revenue models.
- DevOps became necessary when developers and IT needed to break down silos and collaborate in real time.
These roles weren’t created because someone renamed a department.
They were created to fix gaps that didn’t exist before—because the pace, structure, and expectations changed.
The same shift is overdue in agency models.
What SaaS Companies Actually Need
SaaS leaders aren’t just working faster—they’re working under more pressure, with more stakeholders, and with less time to explain what’s missing.
You don’t need someone to take meeting notes and email updates.
You need someone who understands why a Head of Marketing briefs differently than a CMO.
You need someone who brings options, not obstacles.
The traditional agency org chart wasn’t built for:
- Stakeholders with conflicting priorities
- Asset production at scale
- Creative velocity tied to product timelines
- Marketing campaigns that shift by the week
So we designed roles that were.
What We’re Building Instead
We’ve reimagined the team structure to meet the needs of modern SaaS environments—not to preserve legacy positions.
We built roles around:
- Contextual intelligence – people who know how to interpret nuance, hierarchy, and shifting priorities
- Operational clarity – roles focused on momentum, not bureaucracy
- Creative elevation – output that improves with every round, not just checks the box
This isn’t a rebrand of “project manager” or “account lead.”
This is a rebuild from the ground up, focused on actual utility—not familiarity.
Some of our people are designed to listen hard—to catch what others miss.
Some are built to drive—to clear the runway and deliver fast.
Some exist purely to elevate—to make the work better than what was asked.
They’re not middlemen. They’re not gatekeepers.
They’re built to support teams like yours—where clarity, speed, and quality aren’t nice-to-haves. They’re the baseline.
Why It Matters
Most agencies are still solving old problems.
They’re optimizing for meetings, not outcomes.
They’re structured to protect process, not enable delivery.
But if you’re scaling, rebranding, merging, or pushing into new markets, you can’t afford slow starts, shallow briefs, or duplicate conversations. You need people who understand what’s at stake and move without being handheld.
We don’t believe in onboarding you into our process.
We believe in building around yours.
New Roles. Better Outcomes.
This isn’t just a philosophy—it’s operational.
It’s how we hit deadlines in days instead of weeks.
It’s how we scale output without sacrificing consistency.
It’s how our clients stop chasing and start shipping.
We’re not copying your org chart.
We’re not mimicking old agency structures.
We’re solving modern problems with roles built for now.
