The AI Compression Test
TL;DR: AI sped up creative production but didn’t touch the operation around it: briefing, scheduling, handoffs, asset retrieval, review. That mismatch is the “compression test.” Teams built for survival absorb the extra speed as pressure, not capacity. Burnout shows up in PMs and team leads instead of makers, senior people become traffic controllers, and finished […]
AI Is Coming for Creative Operations—But Not the Way You Think
A PMO’s Guide to Navigating the Shift Without Losing Momentum (or Control) AI isn’t replacing your creative team. But it might break your creative workflow—if you’re not paying attention. From Adobe’s recent launch of Brand Concierge and Agent Orchestrator to AI-powered auto-tagging and versioning tools, SaaS companies are being told they can move faster, scale […]