The Implementation Gap: The Most Expensive Problem in Marketing Has a Name Now
TL;DR: Companies fund the decision (strategy, rebrand) but never fund the delivery. Perpetual calls that the Implementation Gap, and it’s what breaks at rebrands, M&A, and launches. Chaos used to hide it; responsible growth exposed it, and AI is making it worse by generating more output with no system to ship it. In-house teams aren’t […]